Hotel Lucine

Originally built in the 1960s as Galveston’s Treasure Isle Motel, this low-slung two-story property was always meant to provide a cozy oasis to guests from far and wide. Fast forward sixty years and Hotel Lucine has breathed brand new life back into every square inch. The 61-room boutique hotel offers a cozy oasis for guests at the edge of the Gulf of Mexico complete with a pool and courtyard, rooftop bar, den, and signature restaurant.

In a market full of big brand hotels, Hotel Lucine offers something decidedly different and needed a marketing strategy to match.

The Ask


Hotel Lucine partnered with Pixel & Polish to help launch the property, manage its online presence, build brand awareness, drive bookings, restaurant reservations, and ancillary revenues, promote programming and events, and achieve a channel mix heavily weighted toward direct business over third parties.

To make it all happen, we crafted a detailed omnichannel marketing plan, implemented new supporting technology, oversaw the website project and developed all content, optimized and expanded the website for SEO and conversion on an ongoing basis, and executed multi-channel campaigns for both the hotel and food & beverage that included organic social media, email marketing, paid advertising, website content, and online merchandising.

The Results


Our efforts proved wildly successful with growth in hotel and food & beverage revenues, website traffic, audiences, and engagement across platforms, increased e-commerce conversion rates, improved occupancy and ADR, better market share in STR reports, and ultimately more dollars to the bottom line by focusing on direct bookings over third parties who take a large percentage of the booking.

44

Increase in direct booking contribution

12

Average return on ad spend (12:1 ROAS)

81

Increase in website traffic
Services Provided:
  • Strategy & Consulting
  • Brand Naming & Visual Identities
  • SEO
  • Website Content & Copywriting
  • Photo & Video Production
  • Experience Design
  • Organic Social Media Management
  • Email Marketing
  • Paid Advertising (Search, Display, Video, Performance Max, Social, TravelAds, Metasearch)
  • Analytics & Reporting

Like a good house party, full of heart and soul.

Launch Website

#HOTELLUCINE